Tony's Chocolonely Superstore

It is no accident that Tony’s flagship shop sits inside the Beurs van Berlage, the building where cocoa trading first took hold in Amsterdam at the turn of the 20th century. The location ties the brand’s modern push for slave-free chocolate directly to the industry’s historic roots. Inside, the space functions as a mix of education center and candy store. Displays detailing the supply chain interrupt the floor-to-ceiling “mega-monster” wall of bars, ensuring you understand the mission before you reach the samples. The main draw here is the row of “Unlimiteds” machines where you design custom bars. You use an iPad to select a base – milk, dark, or white – and add up to three ingredients before customizing the wrapper. Because the process takes time, the machines often shut down a few hours before the store itself closes. Once you print your ticket, expect a wait of around two hours for the chocolate to set. Most people leave to walk around the center and return later, tracking their order status via a link. The shop is entirely cash-free, and because the entrance involves stairs, it is not wheelchair accessible.