Honey & Co. | Bloomsbury

After ten years of squeezing diners into a tiny storefront on Warren Street, founders Itamar Srulovich and Sarit Packer moved their operation to a bright, airy corner on Lamb’s Conduit Street. The shift to Bloomsbury brought more seats and a proper alcohol license, but the chaotic, domestic energy remains intact. The room is wrapped in glass, letting light hit the patterned floor tiles and an open kitchen where staff navigate tight turns with heavy trays. Mornings here are serious business. The counter near the entrance is usually stacked high with Fitzrovia buns – sticky with sour cherries and pistachios – and massive slices of feta and spinach bourekas. You see a lot of sharing happening at the tables. The signature breakfast involves a sprawling tray of small bowls filled with hummus, labneh, ash-roasted potatoes, and pickles, meant to be scooped up with fresh bread. If you order the shakshuka, it arrives bubbling in a copper pan, often accompanied by sesame bread rings. The noise level is consistently high, a mix of clattering cutlery and conversation that bounces off the hard surfaces. It is fast-paced and smells constantly of roasted spices and baking dough. Even with the larger footprint, booking ahead is usually necessary, and you might still find yourself waiting near the cake display while a table is cleared.