Bad Boy Pizza Society

Bad Boy Pizza Society began in 2018 not as a culinary venture, but as a parody student society at the University of Southampton, created by four friends primarily to secure group discounts on local takeout. That origin story – half-joke, half-obsession – still informs the operation today, though the pizza itself has graduated from student digs to a permanent restaurant in Bethnal Green and busy market stalls in Seven Dials and Vinegar Yard. The focus is strictly New York-style, meaning the pies are massive – stretching up to 22 inches – and built with a thin, foldable crust designed for eating by hand. While you can grab a quick slice at the market counters, the Bethnal Green location is set up for sitting down and tackling a whole pie. The menu leans into rich, comforting profiles rather than austere tradition. The "Sausage Party" is a recurring heavy hitter, having taken National Pizza of the Year titles in both 2022 and 2024, while the "Vodka Roni" swaps the standard tomato base for a creamy vodka sauce under the pepperoni. It is a casual setup where noise levels rise significantly on Friday and Saturday nights. You’ll see groups tearing into squares of Sicilian-style deep dish or sharing sides of chicken parm, often accompanied by pots of hot honey for crust-dipping. Unlike many slice shops that treat dietary needs as an afterthought, they maintain a full gluten-free menu alongside the standard dough.