On Grand Avenue, right next to the Walt Disney Concert Hall, The Broad’s building looks like it’s been draped in a porous, concrete veil. This honeycomb-like exoskeleton wraps the entire structure, lifting at the corners to mark the entrance and allowing filtered, natural daylight to fill the galleries inside. The whole design is built around this concept of a "veil" covering a heavy, opaque "vault" – the central mass that holds the museum’s art storage.
Once inside the lobby, you’ll see the curved underside of this vault forming the ceiling. From here, a 105-foot-long escalator carries you up through the archive space, delivering you directly into the main gallery on the third floor. The space is enormous – nearly an acre of column-free exhibition area with 23-foot ceilings, all lit by diffuse natural light from the roof. This is where you’ll find the core of the Broad collection, with major works of postwar and contemporary art from artists like Jean-Michel Basquiat, Andy Warhol, and Roy Lichtenstein. Jeff Koons’ massive *Balloon Dog (Blue)* is a permanent fixture.
General admission is free, but booking a timed ticket online in advance is essential to avoid a long wait. One of the most sought-after experiences is Yayoi Kusama’s *Infinity Mirrored Room*, which requires its own separate timed reservation that books up very quickly. Entry is limited to about a minute per person. To exit the main gallery, you take a winding central staircase back down, which offers glimpses into the art storage vault through small viewing windows, completing the architectural loop.