You have to buzz your way into the building at Via Solferino 11 to find this second-floor space, a requirement that makes sense given it was originally the private apartment of founders Britt Moran and Emiliano Salci. Since converting the residence into a gallery in 2014, the studio has used the domestic layout to stage rotating installations that feel more like lived-in environments than retail displays. The rooms retain their architectural bones – distinct separation between spaces, residential windows, high ceilings – but the interiors are constantly rewritten with new narratives.
The collection typically bridges the gap between historical design and contemporary production. You might find a rare mid-century Italian chair sitting next to a modern lighting fixture from the studio’s own Dimoremilano line. The arrangement is dense and atmospheric, often relying on moody lighting and saturated colors to unify the eclectic mix of eras. Because it functions as a working showroom and archive, the setup encourages you to look closely at textures and finishes rather than just scanning a room.
For most of the year, the gallery operates by appointment only, preserving a quiet, almost secretive energy. This flips entirely during Milan Design Week, when the courtyard fills with visitors waiting to get upstairs. Regardless of when you visit, the space maintains a persistent tension between the public nature of a gallery and the intimacy of the apartment setting.