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two bowls of ice cream with toppings on a counter

Photo credits

@yogurtclubus
https://www.instagram.com/yogurtclubus
two bowls of ice cream on a counter

Photo credits

@yogurtclubus
https://www.instagram.com/yogurtclubus
a building with a sign that says yogurt club

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@yogurtclubus
https://www.instagram.com/yogurtclubus
a bowl of ice cream with mangoes and pineapples

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@munchieswithupac
https://www.instagram.com/munchieswithupac
four bowls of ice cream with different toppings

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@yogurtclubus
https://www.instagram.com/yogurtclubus
hats and cups on a shelf in a coffee shop

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@yogurtclubus
https://www.instagram.com/yogurtclubus
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New York City

Yogurt Club

Upper East Side counter serving creamy soft serve and Greek yogurt strained to an ultra-dense thickness. Bowls get heaped with textural toppings like raw honeycomb and gooey kunafeh-filled cookies.

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The menu here revolves around two specific textures that founder Krystal Oh felt were missing from the city: a Japanese-style Greek yogurt strained until it is dense and dry, and a softer, Korean-style frozen yogurt. It is a counter-service operation where the first decision dictates the rest of the bowl. The Greek base is the more distinct offering – it is protein-heavy and stiff, differing significantly from standard American varieties. Because much of the moisture has been removed, you often see it paired with heavier sauces or honey to balance the mouthfeel. The frozen yogurt offers a lighter alternative, available in tart Greek or vegan vanilla flavors. The toppings bar borrows heavily from Korean trends, focusing on crunch and sweetness to offset the sour bases. Options range from slabs of raw honeycomb and pistachio knafeh to biscoff crumbs and grapefruit segments. Beyond the bowls, the kitchen turns out "Dubai chewy cookies," which are large, mochi-like rounds filled with gooey kunafeh in flavors like pistachio and hazelnut. The interior is kept clean and quiet, functioning mostly as a bright, streamlined backdrop for the assembly line of customized orders.

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