Shopping in London

1. Universal Works, London

Universal Works - Jackets

Universal Works is a contemporary clothing brand based in Nottingham, England. The brand's store in London's fashionable Soho district stocks a variety of premium clothes and clothing accessories.

2. Libreria, London

Libreria Books

Designed by Spanish architects SelgasCano, the concept of Libreria is inspired by Jorge Luis Borges's "The Library of Babel". Books are arranged thematically on the floor-to-ceiling shelves in the hopes of provoking serendipity.

3. Albam, London

Albam Clothes

An independent menswear brand focused on doing basics well. Founders James Shaw and Alastair Rae have grown the brand in partnership with small factories and suppliers. Look for the yellow storefront whilst wandering Soho.

4. Daunt Books, London

Daunt Books Exterior

Daunt Books is a literature lover's dream 📚 with floor-to-ceiling oak shelving and books spread across two lengthy floors. An extra little quirk is that the books are arrange by world regions, rather than topic, genre, or author.

5. The New Craftsmen, London

The New Craftsmen - Chair

A furniture store that sells contemporary objects representing a community of skilled artisans. The showroom offers regular events to give interested visitors the chance to learn first-hand from makers.

6. Goodhood, London

Goodhood Products

Unique store for homeware and fashion. Modern furniture with materials like marble, lamps by Muuto, and designer pillows from Ferm Living. Global menswear and womenswear from Japan to the US and things for the little ones too.

7. Oliver Spencer, London

Oliver Spencer showroom displaying a range of men's clothing

A high-end British menswear brand that prides itself on the craft and quality of premium tailoring, but for the everyday relaxed modern style. The store in Central London showcases a variety of clothes, shoes, and accessories.

8. Mouki Mou, London

Mouki Mou - Clothes

A boutique showcasing lesser-known brands from around the world. Committed to a neutral palette, natural materials, and a modern-boho aesthetic. Products include clothing, jewelry, and homegoods, all with their own unique character.

9. Drake's, London

Drake's Coat

The Saville Row company rose as a tiemaker, but has since expanded. Drake's now offers a more complete vision of menswear, though they do remain loyal to their handcrafted tie-making process. Timeless elegance is the philosophy here.

10. Aram Store, London

Aram Store Living Room

Named after its prolific founder, Aram showcases the best in furniture and homeware. The pieces are beautifully arranged within the space, with a floor reserved to exhibit the works of emerging designers.

11. Egg, London

Egg Clothes

An upmarket boutique snug between the whitewash buildings of Belgravia. With an international customer base, they offer womenswear, linens, home goods, and handcrafted ceramics. Great gifts and incredibly knowledgeable staff.

12. Jasper Morrison, London

Jasper Morrison Interior

Homewares shop opened by renowned designer Jasper Morrison in 2008. Showcases and sells interior design items by Morrison, and other products from around the world. Maintains an anti-big brand mindset.

13. Kristina Records, London

Kristina Records Photo

Kristina Records may be an unassuming store in a trendy part of town, but it is most inviting to those who decide to enter. Take your time browsing through the selection of mostly underground dance music - beer or coffee in-hand.

14. Labour and Wait, London

Labour and Wait Jeans

Homeware store with curated items that champion functional design and everyday use. The products - from hardware and stationery, to books and bathroom - are sourced from all over the world. Timeless designs are the ethos here.

15. Smythson, London

Smythson - Exterior

Smythson is a luxury leather goods and stationery brand established in 1887. Across its five locations in Central London, the brand offers a range of high-quality leather products, from diaries and notebooks to purses and handbags.